Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics in dividing or segmenting markets, researchers typically look for shared characteristics such as common needs. Kit kat was launched in 1937 since then, it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognizable brand name and identity in 1997, british sales of kit kat amounted to some £227 million, which made it easily the most popular. Nestle confection brand kit kat has partnered with thescore, adding a branded segment to the sports company’s esports podcast series called “kit kat in the queue,” the weekly series segment features interviews with personalities like esports caster james chen.
Broaden the number of occasions on which people consume kit kat, with the vision that kit kat would be the natural choice for all breaks increase kit kat’s market penetration by enticing new consumers to the brand and by persuading lapsed users to return to the product, with particular emphasis on 12-20 years old segment. The high profile launch of kit kat and perk created a new segment of wafer chocolates though a new segment was created, none of the brands were able to sustain or grow this segment kit kat was launched as a young vibrant snack. Kitkat market targeting what is the attractivity of the segments what is our idea a kit kat, keeping the feature of the 4 bars with : - crispy outside.
Kit kat’s target market is men and women of all ages the brand is youthful in nature, and focuses on the consumer segment who love chocolate, and are willing to indulge themselves with chocolaty snacks. Kit kat senses: ‘slow-churned chocolate’ nestlé has introduced a premium variant on its global bestselling confectionery brand for the indian market kit kat senses is a wafer coated with “slow churned chocolate. Marketing segmentation means subdividing a market based on similarity, commonality segmentation basically is done to segment the target market and thus focus on the targets depending on their needs and requirements and also to get advantage over the competitors of that segment. Kit kat / munch both were launched around mid-nineties munch, a chocolate wafer product like kitkat , has been launched to create a further segmentation in the 16,000-tonne per annum chocolates market.
These include milo, nescafé, maggi, nestlé nesvita omega plus acticol, kit kat, purina, friskies and many of other market competitors’ in their product categories segmentation, targeting & positioning of nestle. Marketing segmentation kitkat is available in all leading markets and this food product is mainly good for the kids and teenagers as it is added with wholesome products, so it is good for mature people and they like its taste. Kit kat marketing strategy overview of campaign contrary to this concentrated marketing strategy aims at one segment of the market in case of kit kat a undifferentiated strategy has been adopted due to application of same marketing approach for all segments of the market.
Market share of hershey's in the united states in 2017, by confectionery segment market share of hershey's in the us 2017, by confectionery segment retail sales of selected hershey brands in. Stage 1 - segmentation after doing considerable research, our team has calculated that kit kat’s nopat in 2011 was s$810,000 though kit kat’s is targeting every age segment in the community, we have confirmed that the largest segments of kit kat buyers are consumers of the ages 35-54, who have children aged 18 and below. Marketing plan for nestle kit kat nestle is going to launch kit kat nuts which is extension to the existing nestle kit kat chocolate kit kat nuts will particularly target the young adult segment between the age of 22 to 40.
In order to promote themselves well in the chocolate segment, nestle thought of introducing various flavour options and market them as special editions, to firstly increase the buzz around these products and secondly make sure they are rolled out only for a specific interval to prevent the sales of the original kit kat from being affected. Who is the target market for kit kat and smarties what age group buys these chocolates i know that all age groups eat them but who are these chocolates specifically aimed at i think kids are the target for smarties while teens and 20 somethings seem to be the target for kit kat liz 9 years ago 0 thumbs up 0 thumbs. Kit kat case study: finding opportunity in the world of chocolate 18 sep 2009|added value the team at nestlé were looking to the future they knew kit kat was a long-time favourite of adults and kids, but the team could see new chocs on the block starting to crowd the bar scene.